Black Tusk Studios

THE QUIET CONFIDENCE OF A PROFESSIONAL KILLER.

Microsoft Game Studios Vancouver had been quietly working on the next big MSG action franchise and had finally reached the point to brand it’s AAA game development studio. With the splintering of video games into mobile, free-to-play, tablet, Facebook, social and (insert the next sub-genre here), it was critical to position Black Tusk as a studio committed to creating the highest quality, boundary-pushing, console-based games in the industry. To stand apart from all the noise, and clarify their position, the studio needed a mark that would communicate quality, action, production value and leadership, but in a unique way. 

The resulting mark, and custom logotype, connotes the core values and personality of the studio with an identity that is simultaneously stoic, kinetic and enigmatic. 

(2012. Website example designed in-house by Black Tusk.)