I am continually amazed that communicating brand always boils down to an arrangement of pixels, ink, letters and words. Everyone has access to these fundamental elements, but how you use them will make or break a brand. My focus and passion is identity. I love working with a brand to discover and then define the abstract tenets that will inform, shape and drive their brand. And then I love taking that foundation and creating the visual expression of the brand, specifically type and logo. 

One of my friends likes to call me the “Texas Canadian” because of my unique roots. I was born in San Francisco to Canadian (*Newfie) parents. When I was 9 we moved to Texas where I spent the next 16 years dodging cockroaches, eating great BBQ and playing underneath the Friday night lights. 6 months after graduating from the University of Houston I headed northeast, very northeast, to Burlington, VT for my first real job at Jager DiPaola Kemp Design. A decade later my wife and I were looking for a change so we headed due west to Vancouver, BC.

From 1994 to 2003 I worked at JDK, starting there as a Junior Designer and eventually spending the last 5 years of my tenure as a Design Director of my own team. There I had the unbelievable opportunity to work with some of the most talented people in the business and with clients like New Era Cap, Electronic Arts, Sony, Burton Snowboards, Canon, Timex, Intrawest, Mastercard, Pepsi, Rock Shox, Specialized, Converse, the NHL and NHL teams the Tampa Bay Lightning, Buffalo Sabres and the Nashville Predators. After 9 years I left JDK and worked for myself for a year before exploring a career and environment shift. My wife and I eventually decided on Vancouver where I took an Art Director position with Electronic Arts Canada. After 3.5 years I moved to a startup development studio (Nexon/Humanature) where I served as the Branding Development Director (with a side of Art Direction). When the global economic meltdown of 2009 happened, it took that dev studio with it, at which point I moved into the Creative Director role with Nexon America, telecommuting from Vancouver to LA. After a few of years I felt the call to get back to my roots in graphic design and branding, so here I am.

SERVICES

Brand Discovery, Definition & Platform

Brand Identity, Logo & Logotype Design

Naming, Messaging & Copywriting

Advertising, Catalog & Packaging Design

Product Color & Branding 

Photo & Art Direction

Product Design Consultation

Retail, Trade Show & Environment Consultation

Digital & Online Activation Consultation